Creating a Culture of Wellness
Wellness is not just an individual pursuit—it is a collective journey.
Our Identity & Purpose
Kinet Bet is a social impact business dedicated to moving wellness from an afterthought to the forefront of our shared existence. We sit at the intersection of Wellness, Culture, and Entertainment, using somatic movement and mind-body awareness to help individuals thrive wherever they live, work, and lead.
Connected to our innate rhythm and a "Come As You Are" philosophy, we are building a global sanctuary for presence, release, and collective connection. We believe that wellness begins exactly where you are, and that community is the primary medicine.
Our Impact Goal
1 MILLION PEOPLE BY 2035
Creating a Culture of Wellness Together.
Our Progress So Far:
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500+ Hours of Professional Wellness & Cultural Programming.
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15+ Years of Community Leadership and Artistic Excellence.
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7 Traditions of Rhythmic Movement rooted in Ethiopian Heritage.
Our Vision & Mission
Vision:
To create a world where wellness is at the forefront of the human experience—inspiring a culture of presence, kindness, acceptance, and emotional awareness that begins from the individual and radiates to the collective.
Mission:
Kinet Bet is on a mission to help one million people Create a Culture of Wellness by 2035. We achieve this by cultivating mind–body connection and collective wellness. We partner with organizations, communities, schools, hospitals, and individuals to create spaces where wellness is a shared, lived experience—from the home to the workplace and everywhere in between.
Our Pillars
Wellness
Scaling our signature WezWez Wellness somatic sessions, which utilize a unique rhythmic methodology rooted in the spirit of Ethiopian dance. Our wellness pillar also includes Mindful Parenting workshops and Youth Resilience programs designed for emotional intelligence.
Culture
Creating spaces for identity and belonging through Diaspora storytelling and intergenerational gatherings that honor our shared humanity.
Entertainment
Bridging the gap between art and wellness through high-energy performances and curated cultural activations that celebrate the joy of movement.
2026 Institutional Partnerships
Kinet Bet is expanding into the heart of our communities. To reach our 2035 impact goal, we are actively seeking strategic partners to integrate somatic intelligence into:
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Healthcare & Hospitals: Supporting frontline worker resilience and patient well-being.
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Corporate Wellness: Transforming organizational culture and leadership through somatic leadership.
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Educational Institutions: Bringing mind-body resilience to the next generation of students and educators.
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Community Centers: Strengthening social fabrics through heritage-centered wellness.
Our Origin Story
Founded on Experience. Driven by Impact. Kinet Bet was born from a realization that movement is the most direct path to collective wellness. What began as an exploration of identity and cultural expression in New York City evolved into a methodology proven on global stage.
Professional Foundations:
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The Tonight Show Starring Jimmy Fallon: A landmark performance with Grammy-nominated artist Kamasi Washington, debuting seven distinct styles of Ethiopian cultural dance for a global audience.
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NYC SummerStage: Brought the energy of Ethiopian dance to a massive audience, performing traditional movement alongside global rhythms.
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Community Leadership: For several years, Bethlehem choreographed, organized, and hosted the Ethiopian Day Festival in NYC, bringing heritage-centered movement to thousands.
Meet the Founder
Bethlehem Bekele Belatchew,
Founder & Executive Director
Bethlehem is an artist, author, and cultural visionary dedicated to creating a culture of wellness that thrives wherever people live, work, and lead. As the founder of Kinet Bet, she bridges the gap between heritage and modern well-being, moving wellness from an afterthought to a foundational priority.
A self-taught professional Ethiopian dancer and seasoned facilitator, Bethlehem has over 15 years of leadership experience. She has designed and led 500+ hours of wellness programming, helping individuals and communities build emotional resilience through mindfulness, active listening, and somatic connection.
Professional Highlights & Global Stages:
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The Tonight Show Starring Jimmy Fallon: Performed a landmark set with Grammy-nominated Jazz artist Kamasi Washington, debuting seven distinct styles of Ethiopian cultural dance for a global audience.
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NYC SummerStage: Featured performer on one of New York City’s most prestigious stages, showcasing the power and artistry of Ethiopian dance.
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Community Leadership: For several years, Bethlehem choreographed, organized, and hosted the Ethiopian Day Festival in Harlem, NYC—bringing heritage-centered movement and celebration to thousands.
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Mindfulness Facilitation: A dedicated practitioner of gratitude and mindfulness, Bethlehem has led virtual and in-person sessions focused on active listening, self-kindness, and building empathetic community environments.
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The WezWez Method: Architect of the WezWez Wellness methodology—a rhythmic somatic experience that utilizes the energy of Ethiopian dance to facilitate presence and reconnection.
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Literary & Digital Voice: Author of Reflections of Healing and host of the Culture of Wellness podcast (now available on Spotify), exploring the intersections of heritage and creative expression.
Recognition: Bethlehem has been honored as Amplifier of the Week by Amplify Africa and SETT of the Month by She Empowers for her work in gratitude and mindfulness programming. She brings her lived experience as a mother, artist, and community leader to every partnership, ensuring wellness is a lived, shared experience.
"My goal is to inspire people to honor their past, connect with their
present, and step boldly into their future by putting wellness at the
forefront of their journey."
Join the Movement
Whether you're looking for a cultural event host, a wellness mentor, or an inspiring performer, Kinet Bet is here to bring your vision to life. Let’s work together to celebrate culture, promote wellness, and create something extraordinary.